IDC: Social Networks Overtaking Mobile Ad Networks

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IDC: Social Networks Overtaking Mobile Ad Networks

On Tuesday, IDC published an eye-opening new report highlighting that large mobile publishers like Facebook, Pandora, and Twitter are consistently gaining control over the display advertising market. The aforementioned names – along with other industry heavyweights – now claim ownership of 52% of this space. According to IDC, this reality understandably notes a major shift [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/qKWGFLRzF_U" height="1" width="1"/>

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