IAB Says UK Mobile Advertising Reaches Record Levels

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IAB Says UK Mobile Advertising Reaches Record Levels

Mobile advertising has reached record levels in the United Kingdom. In 2012, mobile advertising spend tripled in the U.K., touching previously unheard of new heights in this fast-growing channel. Fueled by the ubiquity of smartphones and tablets UK mobile advertising grew a “staggering 148% year-on-year in 2012,” reports the U.K. Guardian today. Based on data [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/sXOdm_THMZw" height="1" width="1"/>

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