JC Penney Going Back in Time on Mobile, Advertising?

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JC Penney Going Back in Time on Mobile, Advertising?

Print ads are dead? Mobile advertising and digital coupons are the future? That may not be true at JC Penney in the wake of Ron Johnson’s dismissal as CEO. AdAge confirms today that JC Penney will reverse Johnson’s strategy of reducing discounts and put traditional coupon advertising in newspapers again. Mr. Johnson, who was replaced [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/oI1S4-fGnkc" height="1" width="1"/>

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