Passbook Proves a Winner in European Restaurant Marketing

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Passbook Proves a Winner in European Restaurant Marketing

Apple’s Passbook is fast-becoming a marketing cornerstone for European restaurateurs. According to details presented in a new case study, UK restaurant chain Harvester capitalized on Passbook to generate customer interest and drive new sales. Harvester and their technology partner Eagle Eye created a campaign that offered consumers a discount. The voucher could be used at [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/xjIIvs4wuis" height="1" width="1"/>

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