Heineken Toasts Social Media Marketing

[blogger]

Heineken Toasts Social Media Marketing

Brewing behemoth Heineken says its developing a social media strategy that capitalizes on real-time marketing in order to target consumers on mobile devices. According to a report Wednesday from Warc, one aspect of the firm’s new approach will be developing real-time “second-screen” experiences. An example of this could be a Heineken-branded game aimed at consumers [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/kWW59n0NwOs" height="1" width="1"/>

Source: You are not allowed to view links. Register or Login