The Mobile DSP: ‘We’re Nearly There’

[blogger]

The Mobile DSP: ‘We’re Nearly There’

The following post is a guest contribution from Eric Mugnier, U.S. senior vice president at M&C Saatchi Mobile in New York. Mugnier discusses whether Delivery Side Platforms (DSPs) can transform mobile advertising in the same way that they revolutionized traditional “fixed” online advertising and also answer mobile advertising’s critics over targeting audience segments and measuring [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/ArkfSO09RqA" height="1" width="1"/>

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