Infographic: Native Ads More Engaging Than Banner Ads

[blogger]

Infographic: Native Ads More Engaging Than Banner Ads

Native ads continue to gain an upper hand on traditional banner ads. That’s the suggestion from a new report by Sharethrough and the IPG Media Lab. Based on available research, native ads are far more engaging to consumers than banner ads. The study, Benchmarking the Effectiveness of Native Ads, relied on surveys and eye-tracking technology [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/276JQJ4trYs" height="1" width="1"/>

Source: You are not allowed to view links. Register or Login