Pro Sports Teams Want ‘Big Data’ and Targeted Deals in Ticket Marketing

[blogger]

Pro Sports Teams Want ‘Big Data’ and Targeted Deals in Ticket Marketing

The following post is a guest contribution by Jesse Lawrence, CEO and Founder of TiqIQ, who discusses how professional sports teams will soon disrupt the secondary ticket market by leveraging “big data” to deliver customized and targeted deals directly to fans In the next five years the ticket market will likely look nothing like the [...]

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