MMW Op-Ed: How to Make Lead Exchange Work

[blogger]

MMW Op-Ed: How to Make Lead Exchange Work

The following article is a guest contribution from Frans Van Hulle, CEO of ReviMedia. The idea of lead exchanges has hardly been new. The idea has been around for a while, yet most many companies who tried to set up a lead exchange have failed. This has made many people skeptical and suspicious of the [...]

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