More Hispanic Shoppers Using Mobile Devices

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More Hispanic Shoppers Using Mobile Devices

With U.S. smartphone penetration approximately at 57 percent today, it’s no surprise that consumers are using their phones to assist with shopping needs. What’s interesting, according to a new report from The Integer Group and M/A/R/C Research, is 16 percent of Hispanic shoppers are using their mobile device to make purchases compared to 12 percent [...]

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