Mobile Advertising About to Get an Earful from Apple

[blogger]

Mobile Advertising About to Get an Earful from Apple

As speculation mounts that Apple will unveil its rumored “iRadio” streaming music platform at WWDC next week, Apple is reportedly redirecting its advertising strategy to capitalize on businesses looking to reach consumers through the planned Internet radio service. Sources close to the change in advertising tactics indicate that Apple has directed iAd engineers and sales [...]

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