Study Shows U.S. Consumers More Tolerant of Mobile Video Ads

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Study Shows U.S. Consumers More Tolerant of Mobile Video Ads

Mobile consumers in the United States are more “tolerant” than their European and Canadian counterparts of mobile video ads. The latest QuickPlay Media Survey finds that 40 percent or more of consumers across all three countries reported that they don’t pay attention to ads while watching content on their devices or don’t find ads irritable. [...]

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