Toys ‘R’ Us Turns to Mobile Marketing

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Toys ‘R’ Us Turns to Mobile Marketing

A venerable brand in the retail toy space is turning to mobile marketing for its newest campaign. Delivering coupons directly to mobile devices, Toys “R” Us is heavily pushing scannable bar codes to help shoppers save at the point-of-sale. According to a report from Mobile Commerce Daily, the company is running the mobile campaign within [...]

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