eMarketer: Mobile Continues to Erode Desktop Ad Spending

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eMarketer: Mobile Continues to Erode Desktop Ad Spending

Mobile continues to chip away at the once formidable dominance of desktop ad spending. According to the latest data and corresponding projections from eMarketer, spending on desktop banners and search could peak in 2014. The growth of mobile advertising is slowing spending directed toward desktop ad formats faster than expected… raising the question of whether [...]

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