Mobile App Economy Still Stymied by Mediocre Metrics

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Mobile App Economy Still Stymied by Mediocre Metrics

eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in order for the marketing community, which is presently awash with optimistic predictions, to continue investing in the mobile channel, the return on this investment of time, treasure, and faith can no longer be as murky [...]

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