Reading Ain’t Dead: Books, Newspapers, and the Net:

[riky]

Reading Ain’t Dead: Books, Newspapers, and the Net:
      

The NEA’s Reading at Risk report said that 93 million American adults read novels or short stories in the previous year. (That’s not counting the many millions who only read nonfiction books.) This year’s Super Bowl broke records with an audience of 97 million. The fan following for any individual football team is a fraction of that number. But how many newspapers are talking about dropping their sports coverage?

As for that all-important advertising angle, as book coverage moves online it should be prime territory for any smart advertiser targeting upscale audiences.

         

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