'Man of Steel' promoted from the pulpit

[riky]

'Man of Steel' promoted from the pulpit

<p><a href="http://news.yahoo.com/man-steel-promoted-pulpit-160848033.html"><img src="http://l.yimg.com/bt/api/res/1.2/sAarBycGLe.52sSj2oWxLQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9ODU7dz0xMzA-/http://media.zenfs.com/en_us/News/ap_webfeeds/1987ba8a88053614350f6a70670036d7.jpg" width="130" height="86" alt="This film publicity image released by Warner Bros. Pictures shows Henry Cavill as Superman in &quot;Man of Steel.&quot; Warner Bros. enlisted Christian-focused marketing firm Grace Hill Media to promote &quot;Man of Steel&quot; to faith-based groups by inviting them to early screenings and creating trailers that highlight the film’s religious themes. They also enlisted a Pepperdine University professor to create a Superman-centric sermon outline for pastors. The tale of Superman has long been associated with religious allegories. &quot;Man of Steel&quot; doesn't shy away from that theme, including portraying the character as 33 years old and having him seek counsel at a church in a time of crisis. (AP Photo/Warner Bros. Pictures, Clay Enos)" align="left" title="This film publicity image released by Warner Bros. Pictures shows Henry Cavill as Superman in &quot;Man of Steel.&quot; Warner Bros. enlisted Christian-focused marketing firm Grace Hill Media to promote &quot;Man of Steel&quot; to faith-based groups by inviting them to early screenings and creating trailers that highlight the film’s religious themes. They also enlisted a Pepperdine University professor to create a Superman-centric sermon outline for pastors. The tale of Superman has long been associated with religious allegories. &quot;Man of Steel&quot; doesn't shy away from that theme, including portraying the character as 33 years old and having him seek counsel at a church in a time of crisis. (AP Photo/Warner Bros. Pictures, Clay Enos)" border="0" /></a>LOS ANGELES (AP) â€" Seems Warner Bros. has taken movie marketing to a whole new level â€" even higher than a bird or a plane.</p><br clear="all"/>

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