Beyond Push Notifications: The Rise of Multi-Channel App Messaging

[blogger]

Beyond Push Notifications: The Rise of Multi-Channel App Messaging

The following post is a guest contributed article by Cezary Pietrzak, Director of Marketing at Appboy. One of the most successful weapons in a mobile app marketer’s toolbox has been the push notification. Popularized by Apple in 2009, the marketing channel has gained incredible traction over the last few years, lighting up billions of smartphones [...]

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