iOS Making a Better ‘Impression’ on Mobile Advertising

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iOS Making a Better ‘Impression’ on Mobile Advertising

iOS can boast of generating 64 percent of impressions throughout the Velti mobile advertising platform in May of this year, which is a solid 5 percentage points higher than May of 2012. On the other hand, Velti’s new State of Mobile Advertising Report indicates that Google’s Android can only lay claim to 36 percent of [...]

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