Advertising Trade Groups Release Guidelines for Mobile Ad Data Usage

[blogger]

Advertising Trade Groups Release Guidelines for Mobile Ad Data Usage

The Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI) are two of the leading major advertising trade groups touting new guidelines on how members should address the sensitive issue of mobile user data collection and retention. The new DAA guidance for the first time advises advertisers, agencies, media, and technology companies how to [...]

Source: You are not allowed to view links. Register or Login