comScore: Online, Mobile Shoppers Demand More

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comScore: Online, Mobile Shoppers Demand More

comScore has just published the results of the UPS Pulse of the Online Shopper Study: A Customer Experience Study, which contains key consumer insights into elements of the online shopping experience that drive brand preference, customer loyalty and word-of-mouth recommendations. The study found online shoppers are increasingly more “demanding” – that is, they are demanding […]

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