Qualcomm VP: Apple A7 chip is a marketing gimmick

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Qualcomm VP: Apple A7 chip is a marketing gimmick

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/newsimg/13/09/qualcomm-apple-a7/thumb.jpg" width="70" height="92" hspace="3" alt="" border="0" align=left style="background:#333333;padding:0px;margin:0px 4px 0px 0px;border-style:solid;border-color:#aaaaaa;border-width:1px" /> <p>One of the major features of the recently announced Apple iPhone 5s is the company's own A7 chip and its 64-bit nature. However, according to Qualcomm's senior vice president and head of marketing Anand Chandrasekher, the 64-bit architecture of the A7 chip is a &quot;marketing gimmick.&quot;

&quot;I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that,&quot; states...</p>

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