Kantar Media Rolls Out New Audience Measurement Service

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Kantar Media Rolls Out New Audience Measurement Service

Kantar Media is singing the praises (and deservedly so) of its advanced new television audience measurement service. Kantar Media’s Audience Advisor purportedly provides precise second-by-second data projectable to a national footprint of nearly 100 million households representing subscribers across Multichannel Program Distributors (MVPDs). The syndicated service, the company explains, utilizes second- by-second Return Path Data […]

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