MasterCard Looks to Master In-Content Purchasing

[blogger]

MasterCard Looks to Master In-Content Purchasing

It’s a new concept in mobile commerce that we will soon be hearing more about. It’s called “in-content purchasing.” MasterCard is aiming to offer consumers a new way to shop digitally through a platform called “ShopThis!” With MasterPass, the new offering is designed to let readers discover and purchase items from their favorite titles’ advertising […]

Source: You are not allowed to view links. Register or Login