Facebook Draws Praise with Launch of New Retargeting Tool

[blogger]

Facebook Draws Praise with Launch of New Retargeting Tool

Facebook is launching a new retargeting tool that will allow retailers to show ads to people who’ve visited their websites or mobile apps. The targeting feature, “website and mobile app custom audiences,” is distinct from Facebook’s FBX ad exchange and won’t include demand-side platforms like Turn, AdRoll and Triggit that have made retargeting to Facebook […]

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