Local Consumers Going Mobile and Flexing Multi-Channel Muscle

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Local Consumers Going Mobile and Flexing Multi-Channel Muscle

On Wednesday, BIA/Kelsey shared with MMW the findings of its new consumer survey, which offers various insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses. BIA/Kelsey and their research partner Ipsos found that 94 percent of the consumers surveyed have gone online for local shopping purposes […]

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