PayPal: Advertisers Leveraging Geo-Targeting to Drive Purchases

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PayPal: Advertisers Leveraging Geo-Targeting to Drive Purchases

According to PayPal, U.S. consumers will spend $37.44 billion in 2013 on retail purchases via smartphones and tablets. Not surprisingly, this infusion of cash into retail from mobile consumers is inspiring a boom in mobile ad spend and related strategies to stoke the flames of this hot trend even further. As a result, PayPal has […]

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