Report: 1 Billion Smartphone Shoppers by 2016

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Report: 1 Billion Smartphone Shoppers by 2016

Consistent with Informa’s latest research, retailers are now making significant investments to integrate mobile into their in-store, online and call-center operations. Some big retailers, such as Walmart and Marks & Spencer (M&S), are investing to develop in-house expertise and resources to support their mobile strategies, while many others are fully outsourcing their mobile integration needs […]

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