MMW Op-Ed: Sharpen Your Marketing Strategy with Accountable Media

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MMW Op-Ed: Sharpen Your Marketing Strategy with Accountable Media

The following is a guest contributed post from Christine Oliveri, VP of Client Services at I.Predictus. Consumer media consumption is on the rise, and the way people access media is evolving quickly and in complex ways. One example is the second-screen phenomenon, where people simultaneously use TVs, tablets and smartphones. There are more media sources […]

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