BIA/Kelsey Updates U.S. Social Local Media Forecast

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BIA/Kelsey Updates U.S. Social Local Media Forecast

According to BIA/Kelsey’s update to its most recent U.S. Social Local Media Forecast, native social advertising is growing significantly faster than social display, the predominant social ad format. Details shared in the new report indicate that the native category experienced a 77 percent jump in revenues this year, from $1.4 billion in 2012 to $2.4 […]

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