Straumann to cut prices of some dental implants

[riky]

Straumann to cut prices of some dental implants

The world's largest dental implant maker, Straumann, will cut the price of its standard titanium implants by around 15 percent next year in Germany, Austria and Switzerland, the firm's chief executive told a Swiss newspaper on Sunday. The Swiss company said its price gap with rivals must be reduced, and that it may adjust prices in other parts of Europe at a later date. Premium implant makers like Straumann and local rival Nobel Biocare have been hit by weak consumer confidence in Europe, as cash-strapped consumers cut back on non-essential dental treatment or trade down to cheaper brands. "If we don't adapt prices to the market situation, then in a few years we'll be selling a third less in price-sensitive markets such as Germany than we do today," Chief Executive Marco Gadola told the NZZ am Sonntag.

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