Forrester Says Microsoft’s Brand Reigns Supreme

[blogger]

Forrester Says Microsoft’s Brand Reigns Supreme

Is Microsoft’s brand truly more powerful and well-respected than Apple’s brand? According to a new report from Forrester shared this week during the 2014 Consumer Electronic Show, the Microsoft brand has trumped Apple’s. Recently, Forrester conducted consumer Technographics research with U.S. online adults to uncover the drivers of a successful 21st century consumer technology brand. […]

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