In-Store Connections Dictating More Mobile Marketing Tactics

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In-Store Connections Dictating More Mobile Marketing Tactics

A new study from Cisco takes a good, hard look at consumer shopping behaviors and preferences, revealing that one in five shoppers is now connected in the store via smartphones. With millions of Americans connected while shopping in brick-and-mortar outlets, the impact on mobile marketing could be extensive. From added emphasis on geotargeting to a […]

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