Mobile Ads on Twitter Not Social’s Most Effective

[blogger]

Mobile Ads on Twitter Not Social’s Most Effective

Despite ample hype surrounding the efficacy of Twitter’s suite of mobile advertising products, it looks like the microblogging giant still lags behind its two biggest competitors in mobile, social, and advertising. Cowen & Co. analyst John Blackledge reports that Twitter’s ads aren’t performing as well as Facebook’s or LinkedIn’s. In fact, Twitter may not be […]

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