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MMW Op-Ed: How ‘Second Screen’ Mentality Can Enhance Your Super Bowl Advertising

Started by blogger, January 25, 2014, 09:01:21 AM

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MMW Op-Ed: How ‘Second Screen’ Mentality Can Enhance Your Super Bowl Advertising

The following is a guest contributed post by Matthijs Keij, Co-founder and CEO of FlxOne. Gone are the days of people just focusing on one thing at a time. We’re a society of multi-taskers who frequently have two screens on at the same time. With a television, smartphone, laptop, or tablet always powered up, we […]

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