Compelling Content Still The Backbone of Mobile Marketing

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Compelling Content Still The Backbone of Mobile Marketing

With SMS now accessible by 98% of U.S. mobile phone users, yielding the highest open rate within mobile marketing, text messaging will remain a marketing powerhouse in the digital age for the foreseeable future, with no imminent threats to its practically unmatched superiority. But text message marketing should never be approached without ample planning, a […]

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