Soccer-Brazil's Gremio to seek new revenue opening restaurants

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Soccer-Brazil's Gremio to seek new revenue opening restaurants

(Amends Gremio world title to one in 1983) SAO PAULO, Feb. 6 (Reuters) - Brazilian first division club Gremio are to open their own chain of fast food restaurants in a bid to diversify and bring in cash to sign new players. The Porto Alegre side, club world champions in 1983, hope to sell as many as 90 franchises at between $80,000 and $270,000 over the next five years. "In a country where 37 percent of spending is on food eaten outside the home, we needed a new product that would help us with the fact we have the most fanatical fans in Brazil," Beto Carvalho, Gremio's marketing manager, told the club's website (www.gremio.net). Other teams are in talks to open similar club-themed restaurants, said Fernando Ferreira, head of Pluri, a sports marketing firm that developed the idea with Gremio.

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