Industry Titans Encourage Renewed Focus on Multi-Channel Advertising

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Industry Titans Encourage Renewed Focus on Multi-Channel Advertising

In an open letter to advertisers published Monday, the Interactive Advertising Bureau isn’t mincing words. The time to focus on multi-channel advertising – particularly through the adoption of the HTML5 Web development standard for mobile ads – is now, says the IAB. “To guarantee the ads you pay for actually appear and look great on […]

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