California ramps up Latino outreach as healthcare deadline nears

[riky]

California ramps up Latino outreach as healthcare deadline nears

More than 800,000 Californians have enrolled in private health insurance under President Barack Obama's healthcare reform law, but that number included fewer Latinos than officials hoped, the head of its state-run marketplace said on Wednesday. California has already exceeded estimates of how many people it would enroll by March 31, signing up 828,638 residents for health insurance under the Affordable Care Act, said executive director Peter V. Lee. Officials had hoped more Latinos would enroll, partly because polls have shown Latinos are more supportive of the healthcare reform law. In September, the Pew Research Center found 61 percent of Hispanics viewed it favorably, compared to 29 percent of non-Hispanic whites.

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