Fitness websites aim to stream togetherness as well as workouts

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Fitness websites aim to stream togetherness as well as workouts

By Dorene Internicola NEW YORK (Reuters) - Fitness websites are proliferating, offering a wide range of workout options from group classes to virtual personal training, and experts call the online venues especially inviting for the young, the time-pressed and the gym-averse. "I do think online fitness formats that have social community are successful," said exercise physiologist Jessica Matthews. "We know that social support is a long-term adherent to social activity." Matthews, who teaches exercise science at Miramar College in San Diego, California, said for many people online fitness is about making connections and being with like-minded people. Fitness instructor, trainer, and wellness coach Jessica Smith, who started streaming workouts in 2005, credits the connection established with her audience, mainly women 30 to 45 years old, for the success of JessicaSmithtv.com.

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