OpenX Goes Mobile-First With New Ad Exchange

[blogger]

OpenX Goes Mobile-First With New Ad Exchange

OpenX Technologies recently unveiled Native O|X. Last week at Mobile World Congress, the digital advertising powerhouse officially introduced what it’s calling “the first global, Real-Time Bidding (RTB) exchange specifically for mobile-first native ads.” According to details provided at the time of the announcement, the exchange enables all app developers and publishers to apply the full […]

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