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Unilever Leverages New Programmatic Mobile Marketing Platform

Started by blogger, March 04, 2014, 09:01:16 AM

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Unilever Leverages New Programmatic Mobile Marketing Platform

Brandtone, an Irish mobile marketing company, has just lifted the veil on its new programmatic mobile marketing platform dubbed Konnect. And despite its introduction just last week, Konnect has already connected with a consumer goods giant, which will leverage the new platform for its marketing needs. Unilever is the first to launch a mobile campaign […]

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