The Tenuous Nature of Mobile Loyalty

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The Tenuous Nature of Mobile Loyalty

Just how loyal are mobile users? It depends. In some ways, they’re very loyal. In others, no so much. According Kantar Worldpanel ComTech’s new report, “Mobile trends that matter tomorrow,” just 41% of users stay loyal to a specific brand when they change device compared with 68% who stay loyal to their existing OS. And […]

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