Data Sharing is a ‘Bunch of Blarney’ to Consumers

[blogger]

Data Sharing is a ‘Bunch of Blarney’ to Consumers

Just in time for St. Patrick’s Day, a new report shedding light on how consumers view data sharing is getting the attention of marketers today. “Consumer sentiment around data sharing can leave marketers straight out of luck,” says James Arnot of DMN. “Eighty-seven percent of consumers would click a ‘Do Not Track’ button if made […]

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