Why The Best CMOs Are All About Data

[blogger]

Why The Best CMOs Are All About Data

If there’s one lesson marketers are learning with increasing speed today it’s that data is now indispensably important to effective marketing. According to a new IBM study, high-performing CMOs are integrating internal and external data to garner deep insights that, in turn, provide them with a much deeper understanding of their customers. The study, we’re […]

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