Twitter Exec: Seize the Moment with Digital Marketing

[blogger]

Twitter Exec: Seize the Moment with Digital Marketing

Adam Bain, the CFO of Twitter, recently said that marketing is “all about owning the moment.” While Bain was discussing the viability of Twitter as a marketing platform, this quote applies most fittingly to mobile marketing. This idea of “marketing in the moment” has finally found its footing in the marketing industry, as smartphones and […]

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