First Telco-Powered Mobile Ad Exchange Platform Launches

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First Telco-Powered Mobile Ad Exchange Platform Launches

Telefónica has just announced the creation of Axonix, a new company with the sizable financial backing of Telefónica and affiliates of Blackstone’s GSO Capital Partners (GSO). We’re told this effort represents the first mobile advertising exchange platform owned and powered by a mobile operator. Here’s how it will work. Axonix will be powered by technology […]

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