Tech Marketing Barometer Looks Favorable for Marketing Budgets

[blogger]

Tech Marketing Barometer Looks Favorable for Marketing Budgets

A new survey of senior marketers at technology companies, International Data Corporation’s (IDC) CMO Advisory Service found that two-thirds are expecting budget increases for 2014. All told, it’s the latest data pointing to increasingly ballooning marketing budgets across the tech world. Additionally, IDC forecasts that marketing budgets within the technology industry will increase 1.5-2.5% overall […]

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