AdTheorent Provides New Insight on Mobile Ad Performance

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AdTheorent Provides New Insight on Mobile Ad Performance

This week, AdTheorent, a 2nd generation mobile ad network, rolled out the red carpet for its summary findings from internal entertainment industry mobile ad performance analyses conducted across its network during Q1 of 2014. The company tells MMW that it analyzed user engagement with approximately 100 million mobile impressions in the entertainment vertical (of AdTheorent’s […]

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