Report: Mobile Marketers Have Highest ‘Marketing IQ’

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Report: Mobile Marketers Have Highest ‘Marketing IQ’

According to a new report published Tuesday, mobile marketers lead the industry in leveraging marketing metrics and are more successful at linking campaign results across all marketing channels to sales growth. This revelation comes from the 2014 State of Marketing Measurement Survey conducted by Ifbyphone. This year’s results also found three-fourths of CEOs are “totally […]

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